Why I started Watts Weekly

The Australian solar industry moves faster than the coverage of it.

That's the short version. Here's the longer one.

I work in the solar industry. Product side. I spend my days thinking about how solar service companies actually operate, where the technology is heading, and why so many good systems end up underperforming because nobody's paying attention to them after installation. It's a strange space to work in. The technology is genuinely exciting. The market is enormous. And yet most of the writing about it falls into one of two camps: either it's a sales brochure dressed up as journalism, or it's so technical that you need an electrical engineering degree to follow along.

There's almost nothing in between. Nothing written for the curious homeowner who just wants to understand what's happening with their system. Nothing for the industry professional who wants a clear-eyed view of where the market's actually going, without the spin.

That gap is why Watts Weekly exists.

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Every week, I'll publish one piece of writing covering what's happening in Australian solar, battery storage, and the broader energy transition. Sometimes it'll be a deep dive into a policy change and what it actually means for your electricity bill. Sometimes it'll be a look at a technology trend that's getting more attention than it deserves, or less. Occasionally it'll be something uncomfortable, like the fact that hundreds of thousands of Australian solar systems are quietly losing money right now because nobody's checked on them in years.

The podcast version comes out the same day. Five to ten minutes. Same content, audio format. For the weeks when you'd rather listen than read.

I won't be recommending specific products or telling you which solar panels to buy. I won't be giving financial advice. What I will do is share what I see from inside the industry, as honestly as I can, every single week.

One thing I want to be upfront about: this is a personal publication. The views here are mine. They don't represent any employer or organisation I'm affiliated with.

If that sounds useful to you, subscribe below. The first real issue is coming next week.